Discover Florence in “kiddie size” Florence Visitor Centre designs Disney guide for children

Over 160,000 copies of the “Disney Guide to Florence” have already been distributed in the U.K. The project was born as a joint collaboration between “Disney Publishing Italia” and the “Agenzia per il turismo di Firenze” (Apt) with support from the “Provincia di Firenze”.

The guide which touts Florence as the ideal family vacation spot was offered free-with-purchase at 57 Disney stores for one week only. The publication is geared towards attracting new visitors to Florence by depicting works of art and city monuments in “kiddie size” making them more interesting and comprehensible even to the youngest of tourists. The original Italian version was distributed with the weekly children’s magazine, “Topolino”.
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